Origins

Origins

FW reflects and inspires an emerging outdoor culture daring to challenge convention. Born in the wilds above Lake Annecy, FW designs high-performance apparel with newschool style.

Our own experiences dictate our product R&D, each piece is developed to improve upon what exists today with the goal of encouraging outdoor living everywhere.

Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future. The natural world transcends everything we do. It inspires our designs, dreams and drive to experience life at maximum intensity.

Vision

Vision

FW exists to celebrate and catalyze an emerging outdoor culture challenging convention wherever they are.

This is the future wild.

Who We Are

Our team holds more than 100 years of textiles experience. FW's leaders and designers come from the Alps, the U.S. Rockies, Japan, New Zealand and beyond. The team consists of skaters, snowboarders, skiers, surfers, hikers, bikers, explorers. Their inspiration is drawn from daily life in the Alps, and a collective vision for how they wish to engage with the towering, jagged peaks.

Our Stories
FW Story

Why We're Different

We are comitted to progressive design and functional minimalism while striving toward sustainability.

Progressive Design

Our progressive commitment to unparalleled synergies of style and technology is the reflection of years of exhaustive research, development and testing.

Striving for Sustainability

We donate 1% of sales to NGO's acting against climate change. We also offer a repair program and align FW materials to our meticulous durability and sustainability goals.

Understated Aesthetic

FW's premiere Collection represents our obsession with functional minimalism. Across the range, our products feature critical details but eliminate superfluous elements.